Attracting and retaining a new generation of talent – 3 powerful ideas

Attracting and retaining top talent is a challenge that every industry faces. In today’s competitive job market, companies need to enhance their value proposition and employer brand to attract and retain the best Gen Z and Millennial talent. These younger generations have unique expectations and desires when it comes to their work environment, and it is important for employers to understand and adapt to these expectations.

According to Gallup, there are five key elements of wellbeing that greatly impact job satisfaction: career, social, financial, community, and physical. In this article, we will delve deeper into the importance of community and physical wellbeing in attracting and retaining top talent.

  1. Culture plays a vital role in the success of any organization. Gen Z and Millennials want to work for a company that values and invests in a healthy work culture. They want to be a part of an authentic brand that aligns with their own values and beliefs. One way to cultivate a positive work culture is through volunteering. Did you know that volunteering not only benefits the community but also makes employees happier? In fact, studies have shown that 89% of people think that companies that support volunteering make a better place to work. And an overwhelming 70% of employees feel more enthusiastic when they volunteer, even more than when they have happy hours. Happier employees are more likely to be productive and engaged in their work, leading to better overall performance.
  2. When it comes to learning and professional growth, Gen Z is all in. They want to work for companies that provide continued training and growth opportunities. Interestingly, volunteering can also foster leadership skills. By engaging in volunteer work, individuals have the opportunity to develop and enhance their leadership abilities. They learn how to collaborate with others, take initiative, and make a positive impact on their community. This newfound confidence and skill set can greatly contribute to their professional growth and advancement within the company.
  3. Furthermore, purpose and community are essential factors for Gen Z when choosing an employer. Surveys show that they want to work for socially conscious companies that prioritize giving back to the community. Employees want to know that their employer cares about the well-being of the communities where they live and work. Companies can demonstrate this commitment by implementing programs like “dollars for doers,” which incentivize employees to volunteer by offering monetary donations to the organizations they support. Additionally, providing paid time off for volunteering and matching charitable donations further reinforce the company’s dedication to making a positive impact.

In a nutshell, an inclusive corporate generosity program is a two for one solution – it’s a smart move to attract and engage top talent while also improving the community. By investing in the well-being and growth of Gen Z employees, companies can create a work culture that not only draws in the best talent but also fosters loyalty and boosts productivity. So, when you embrace the values of community and physical well-being, you not only make the younger generations happy, but you also set your organization up for long-term success.